The availability issues dogging many of the Olympic venues are down to poor demand forecasting rather than supply chain issues, logistics experts told The Grocer.

As the Games proper got under way on Saturday, stories quickly emerged of shortages at football venues including Wembley and Old Trafford. And availability problems have also been flagged up at the eventing in Greenwich Park, at Horseguard’s Parade and at facilities in the Olympic Park.

The problems have shocked logistics operators who praised the organisers’ planning - in particular the Olympic Route Network, which includes the so-called ‘Games lanes’. Transport and supply chain experts claimed the first week of the Games had gone very smoothly.

“I don’t think there’s any problem with the supply chain,” said Natalie Chapman, head of policy for London at the Freight Transport Association. “Normally when people go to Wembley they might just be there for a few hours, but if they’re there for a full day their demand might be higher than a usual visitor.”

Logistics giant Wincanton said it had switched large chunks of its London operations to night-time and early morning deliveries largely without complaint. Locog said it was working with its catering team to ensure sufficient supplies at its venues.