tesco store

A mobile app that uses live product data so customers can buy all the ingredients for recipes on Tesco’s Real Food website has won best design at the Tesco Hackathon.

The app, TescoFoodie, from Kurt Salmon and Mobispoke, taps into an individual store’s layout and product availability.

Only recipes where all the ingredients are available in the desired store are presented. It also guides customers to the ingredients’ locations in store.