Agricultural institution Harper Adams University College has delisted its BSc. Hons course in fresh produce management after only a year due to the lack of interest from students.

Recruitment was a major problem for the fresh produce industry, despite “tremendous demand” for graduates in that sector, said Ralph Early, principal lecturer in food science and moral philosophy at the college. Harper Adams is currently considering developing a new specialist postgraduate course.

Despite receiving a healthy level of applicant interest upon its launch, this year it had proved difficult to get teenagers to recognise “the diverse and rewarding careers the food sector offers”, Early said.

The college has just launched a new foundation degree in general food studies, which it hopes will address the skills gap prevalent in the food and drink industry as a whole.