The company is introducing 10p and 25p bags of the range to sit alongside its Tangfastics and Starmix varieties, which are already sold in the mini-pack format. It intends for the bags to be impulse purchases as well as for use in party bags and children’s lunchboxes.
Per Henérius, Haribo MD, said: “The success of Tangfastics and Starmix in this format shows there is strong demand for such packs. They are popular because they reflect the pocket-money spending power of children and have strong appeal to them as occasional treats.”
The bags will build on the success of Kiddie’s Super Mix, which generates annual sales of £8.2m and has grown in value by more than 6% over the past 12 months [IRI Infoscan].