Inspirit Brands is hoping its super-premium tequila will invigorate the tequila category, which it says is suffering from a lack of investment.

Partida is a range of three 100% Blue Agave tequilas retailing between £40 and £50 each . "With the lack of marketing and promotion in the sector at the moment, we believe the timing of the launch is perfect in order to start building this brand," said Stuart Ekins, sales and marketing director.

Partida Blanco is an unaged, white tequila; Partida Reposada is aged for six months and the top-of-the range Partida Anejo has been aged for 18-months in American oak.