Tesco is adding single packs of own label sugar-free chewing gum tablets to rival Wrigley’s market-leading Extra brand.

Rolling out now in peppermint and spearmint, Tesco’s latest offering comes in 12-tablet packs at 26p each - 2p cheaper than its asking price for 10-tablet packs of Wrigley Extra.

The retailer has also given the newcomer premium positioning on shelf but said there was no agenda to squeeze Wrigley’s offerings off shelves.