Tesco has launched a new range of spuds to help consumers who have lost the art of cooking potatoes and feel "overwhelmed" when shopping the aisle.

Some 85% of shoppers aged 20-40 did not enjoy buying potatoes because of the number of varieties on offer, according to Tesco

research.

The five-strong bagged Ideal For range of specially selected potatoes hit shelves this week. It features easy cooking instructions and is described as perfect for roast, wedged, mashed, boiled and baked potatoes respectively.