The National Magazine Company is running a joint campaign with ITV and Tesco. The campaign is to promote Country Living magazine and offers readers a free, four-pint carton of milk when they buy a copy of the title in Tesco's stores. ITV is using the milk cartons to advertise Country Living's The Farmer Wants A Wife series, which is also being broadcast on ITV. All copies of Country Living will carry a backing card detailing the offer and contain details of a competition to win one of five farm holidays. The promotion applies to all Tesco stores. {{CTN }}