Tesco is launching a new range of welfare friendly free range chicken, specially reared in woodland areas.
The move follows research by Oxford University scientists which revealed chickens feel safer and less vulnerable in wooded areas.
The study has resulted in the Poultry in Natural Environment Project which aims to create new environments for poultry.
The chickens are being reared at the Tesco-sponsored Food Animal Initiative at Oxford University Farm for the new range of Tesco Finest naturally free range chicken.
Matt Simister, category director for meat, poultry and fish, said: "The results will be shared with farmers to illustrate the commercial benefits of welfare-friendly farming."
Sainsbury recently launched a range of woodland free range eggs.