The first branded packs of potatoes from The Kent Potato Company will go into Tesco next month.

The 2kg bags of Maris Peer variety new potatoes (rsp: £1.49) will launch into 28 Tescos in Kent next month, followed by 40 Tesco Express stores.

The brand aimed to educate customers about the great products available from the county, said sales and marketing director Eddie Knowles. "Kent is affectionately known as The Garden Of England and our potatoes are reflective of some of the great work that goes on."