Tesco lists Volac Upbeat milk drink

Whey specialist Volac has secured a listing in Tesco stores nationwide for its Upbeat high-protein milk drink.

The 250ml bottles will go into Tesco this week, at an rsp of £1.79.

This is the brand’s biggest listing since launching in May. It is already listed in Waitrose, Holland & Barrett and some Moto services. To support its new Tesco listing, Volac is now preparing to launch an ad campaign that will include press and outdoor advertising.