Tesco is ramping up activity for its Tesco Wine Club Fairs in September and October.

The retailer is introducing consumer-led master classes and a new Challenge Your Senses (CYS) zone for its fairs, which are targeted at its 550,000 Wine Club members.

The CYS zone offers an interactive experience with tasting areas featuring props such as vanilla pods, gooseberries and cherries, which consumers touch or smell to enhance their sense of wine aromas and flavours.