Milk labels urging shoppers to "take a fresh look at milk" are being launched in Tesco next month.

The retailer is working with the MDC and suppliers Arla and Robert Wiseman to communicate the health benefits of milk. The labels will be on bottles until the summer, and are geared to women.

The project will emphasise milk's low fat and high nutrient content. It also urges people to drink milk to stay rehydrated, since it is 90% water.