Tesco to personalise potatoes

 

Coca-Cola scored a bit hit with its personalised bottles. Now Tesco is following suit on potatoes - offering shoppers the chance to have their faces printed on a pack of spuds. Developed with potato supplier Branston, packs of Fresh & Easy Parmentier Potatoes invite shoppers to upload a photo of themselves, family or friends enjoying the potatoes, to dedicated website piconapack.com.

The best photos will be printed on packs and sold nationwide.