Warburtons has expanded outside the UK for the first time by launching into Tesco stores in four central European countries. The baker has worked with Tesco’s group food sourcing team – which sources products that could work across the retailer’s global business – to tailor seven Warburtons-branded lines for the European market. They include a white Toastie loaf, fruit bread, brown bread, crumpets and English muffins.
Tesco is hoping to nudge people to eat more fruit and boost its own fresh produce sales with a new book featuring recipes and buying tips. All You Want To Know About Fruit launches into Tesco superstores and Extra stores next week,...
Tesco has lauded its British credentials after overtaking Sainsbury's as the UK's biggest seller of homegrown apples and pears. Tesco has sold 31,408 tonnes of its British-grown fruit this season 35.4% more than in 2009-2010, while...
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