It was a case of Waterloo sunrise as early morning commuters gazed on at Tesco’s unveiling of a heavyweight marketing blitz for its new commuter zone online service.

The commuter zone is part of a major drive by Tesco to ramp up mobile ordering on its website as it rolls out dark stores around the capital, and Waterloo was chosen as one of the first sites for the campaign.

Other stations, including Victoria, will also feature the marketing, including artwork based on the iconic tube map as well as a giant milk bottle, with Tesco hoping the new feature on its website will be paradise for busy commuters who don’t have time to visit stores.