A sales event themed around Disney’s smash hit movie frozen will run at more than 250 Tesco Extra stores this weekend.
The push gives fans of the biggest animated movie of all time the chance to make a snowman, decorate snowflakes, and enter a competition to win a console or Hudl tablet.
Tesco will also give away a Frozen sticker folder to be completed using stickers available in store weekly in the run-up to Christmas.
Demand for Frozen merchandise has been feverish. Last week a new Poundworld store in Nottingham was stripped of Frozen-themed cups, lunchboxes and Advent calendars within minutes of it opening.