Tesco has added to its clout in digital entertainment once again, snapping up online book platform Mobcast for £4.5m.
The deal follows Tesco’s purchase of internet radio service WE7 in June and movie streaming service Blinkbox last year.
Mobcast boasts a catalogue of more than 130,000 titles that can be bought and read on smartphones, tablets and e-readers, using cloud-based technology.
“We want our customers to have the widest choice in digital entertainment,” said Michael Comish, boss of Tesco’s digital entertainment arm.
“We are already one of the UK’s largest booksellers and Mobcast will help us offer even more choice for the large and growing number of customers who want to buy and enjoy books on their digital devices whenever and wherever they want.”
Mobcast chief executive Tony Lynch added: “Since we launched in 2007, we have been passionate about innovation, the digital book market and allowing customers to read across their devices.
“We are delighted the products Mobcast has developed will now be used to introduce the joys of e-book reading to more book lovers in the UK.”