Tesco has launched a new on-pack promotion for Blinkbox, the online movie service it bought last year.

The ‘Movie & a Meal’ promotion offers shoppers a new release on Blinkbox for £2 instead of the usual £3.49 with the purchase of selected food and drink products.

“Movie & A Meal is a great offer and a great night in,” said Tesco category director Sean McCurley .

“You can pick up delicious food, something to drink and now a Blinkbox movie to go with it. No other retailer can offer a full night’s entertainment.”

A previous offer gave Clubcard customers who purchase a new release DVD or Blu-ray in-store access to the digital version on Blinkbox-enabled devices.