Tetley is backing its T of Life iced tea range with a £1m round of sampling and advertising this summer and rolling it out nationwide.
It is adding a Peach & Orange flavour to the existing
Raspberry & Cranberry and Lemon & Lime duo as well as revamping packaging across the range.
The aim is to highlight the brand’s claim to be the “fruitiest iced tea on the market” and the fact that it is made with spring water.
The 500ml bottles, which were launched in the M25 area last summer, will be on shelf in c-store chiller cabinets, CTNs and sandwich bars across the country from the end of this month. The company also aims to get the 500ml and one-litre sizes into the major multiples.