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Tetley's bitter has signed a deal to sponsor Saracens rugby team, strengthening its association with the sport. Brewer Carlsberg-Tetley already has agreements with 400 rugby union clubs including Northampton Saints, Sale Sharks and Leeds Tykes....
Brewing heavyweight Carlsberg-Tetley claims volumes of its Tetley bitter have soared on the back of this year's £12m marketing push.
It says the multi-million pound multi-media push, which has included TV ads, top rugby sponsorship and promotional...
The campaign supporting Tetley's Bitter returned to TV this week with a new ad.
Carlsberg-Tetley is spending £6m advertising the brand this year and this fifth installment of its Smoothly Does It campaign will run until the end of May on C4, C5,...
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