Tetley's bitter has signed a deal to sponsor Saracens rugby team, strengthening its association with the sport.
Brewer Carlsberg-Tetley already has agreements with 400 rugby union clubs including Northampton Saints, Sale Sharks and Leeds Tykes.
Tetley's has become the official beer at the Saracens' Watford ground.
Doug Clydesdale, managing director for brands and sales at Carlsberg-Tetley, said: "Tetley's continues to be the undisputed beer of rugby, with awareness amongst consumers double that of any other brand associated with the sport."