Brewing heavyweight Carlsberg-Tetley claims volumes of its Tetley bitter have soared on the back of this year's £12m marketing push. It says the multi-million pound multi-media push, which has included TV ads, top rugby sponsorship and promotional events, has led to the brand recording its "highest ever volume share in the take-home market". Figures from AC Nielsen, said the company, showed that its volume share of the £204m take-home ales market rose to 17.9% between March and April. Doug Clydesdale, managing director, brands and sales at Carlsberg-Tetley, said the figures put the brand firmly in second place behind market leader John Smith's. "Tetley's sales in take-home have grown by 500% over the last five years," said Clydesdale, "and it continues to deliver real value to the trade. "We're experiencing record share figures and customers can expect to see more activity for the brand over the remainder of the summer and throughout the autumn. Clydesdale said the company had also made further impact with the Tetley brand following a move into the growing premium bottled ale market with Tetley's Festival Rugby Ale. {{DRINKS }}