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Kellogg's has axed its FruitaB range of fruit snacks, blaming poor sales and the state of the economy.
Kellogg's is expanding into the adult fruit snacks sector for the first time as its plan to derive half of sales from outside cereals gathers pace.
It is spending 4m next year on advertising its new FruitaB range, which will initially...
Kellogg's is revamping its Fruit 'n Fibre brand this month with new packaging and an advertising campaign in a bid to grow sales for the brand. Both the TV campaign and the revitalised packaging focus on the fruit content of the cereal....
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