Mixer drinks brand Schweppes is bursting onto TV and cinema screens this week for the first time in seven years. The new campaign adds an extra twist to the brand's iconic 'You know who' slogan, changing it to 'Sch... you know how'.
Three executions feature ordinary people mixing extraordinary drinks, backed by an upbeat soundtrack of 'Cocktails for Two' by Spike Jones and the City Slickers. The idea is to establish the brand within the adult soft drinks category, while playing on its heritage in mixers.
Catherine Sleight, marketing director, Coca-Cola GB, said new juniper and pomegranate tonic flavours and revamped contemporary packaging would boost the brand further.