The tomato is the star of a new £5.4m advertising campaign to back the relaunch of Knorr Ragú sauce. Breaking on the small screen next week, with cinema and press activity to follow, the ads take the theme 'Put Knorr in, get more out' and aim to drive home a strong health message, highlighting the fact that tomatoes are high in natural antioxidants. Brand owner Unilever claims that Knorr Ragú has more tomatoes than any other leading Bolognese sauce. Chloe Irwin, business operations manager, said: "We want shoppers to know that they are eating a product that contains no artificial flavours, colours or preservatives." The brand has already unveiled a new, more curvaceous jar
design this month.