Masterfoods has signed up playboy Calum Best along with 11 celebrity lookalikes for a 2007 calendar backing rice and cooking sauce brand Uncle Ben's. All proceeds from the calendar, which will be available in the run-up to Christmas with a cover price of £2.99, will go to children's charity Barnardo's.

The Chilli Chaps calendar aims to drive awareness of the meals consumers can create with Uncle Ben's chilli con carne hot and medium sauces, and features Best and the lookalikes, who include David Beckham, Will Smith and Johnny Depp stand-ins. Uncle Ben's brand manager Lorraine Dunbar said: "We wanted to promote the sauces in a fun and unique way."