Jordans' new Superfoods cereals range is powering its way into glossy magazines this month as part of a £4m marketing spend.

The advertisements portray Mother Nature as the original food superhero and show how the three varieties of products, Breakfast Flakes, Bar and Muesli, contain natural ingredients, such as cranberries, blueberries and wholegrain oats, which are categorised

as superfoods.

The advertisements admit that the breakfast cereals 'may not make you faster than a speeding bullet' but proclaim that they are highly beneficial to the health and wellbeing

of consumers.