Hordes of naked bodies will be writhing on our TV screens to celebrate the wonder of our skin and attempt "to visually capture its incredible and mesmerising natural processes".

Sanex's new campaign is launched this Sunday (7 January) featuring more than 100 nude dancers who represent the cells of healthy, active skin. The 30-second advert will appear simultaneously across all the major commercial channels at 7.45pm.

Sanex is using cinema and digital escalator panels to show the creative and will target blogging sites with the message as part of a multi-platform strategy to reach the target audience of 25 to 45-year-olds with active lifestyles.