Persil has embarked on its third arts for schools campaign and is sponsoring the latest series of ITV’s children’s show Art Attack, which hit screens on Monday (September 6).

As part of the sponsorship deal, the Lever Fabergé brand will get broadcast credits, online sponsorship, as well as licensing and off-air marketing arrangements.

The move comes as Persil’s on-pack Messterpieces campaign begins to give away free art equipment to schools through a £7.5m investment.