Bounty is to join its fellow Masterfoods confectionery brands Galaxy, Galaxy Caramel and Milky Way in McVitie's Cake Company's cake bar range next week. Targeted at 25 to 44-year-old men and women, the chocolate-covered coconut sponge bars will benefit from a £4m media spend across the Bounty brand this year, as well as a sampling campaign. They come in five-bar multipacks (rsp: £1.05) in the brand's disinctive blue and white livery. {{P&P }}

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