The Southern Co-operative has launched a new scratchcard-based loyalty scheme that looks to reward local shoppers.

The ‘Lucky Locals’ campaign gives shoppers a chance to win cash and product prizes when they receive scratchcards in 39 stores in the Portsmouth and Gosport area during October and November.

Shoppers who spend £5 or more on selected products will receive a scratchcard that gives them a chance to win a share of £1m, with a top prize of £10,000.

Earlier in the month, the society also used local press to distribute vouchers for scratchcards.

In addition to the cash prizes, there are 50,000 product-based prizes up for grabs, including products from the retailer’s own-label ranges Loved By Us and Truly Irresistible.

A selection of Southern Co-op bakery goods will also be promoted as prizes.

“We are delighted to launch this exciting promotion as a way to thank our loyal customers,” said Phil Ponsonby, Southern Co-op chief operating officer.

“This is a first for us and we are looking forward to rewarding lots of our lucky locals.”