The Co-operative Group has launched a mobile top-up shop that will act as a temporary store when one of its shops is being refurbished.
The four-metre by 2.3-metre kiosk will stock 120 of the society’s most popular products and will be placed near stores being refitted. The Co-op plans to refit 340 stores this year to its ‘generation two’ format. Refitted stores can be closed for between two to 14 days.
Describing the kiosk as “a modern day twist on the old style mobile grocery vans”, CEO of retail Steve Murrells said: “We are improving the shopping experience for our customers and members in thousands of locations, but until now that meant us having to temporarily cease trading.
“These pop-up kiosks are mobile but they are so well ergonomically designed they can provide an excellent shopping experience for communities, which otherwise may be without convenience store shopping while we improve a store.”
Murrells added that if the kiosks proved successful, the society would “look at other possible options for portable convenience shopping, such as trading at events and exhibitions”.
“This could point to a new way of convenience shopping in the future,” he said.
Generation two stores have seen double-digit growth in sales, according to the Co-op. They focus on how shoppers shop c-stores, with zones for ‘food for now’, ‘food for tonight’ and ‘food for later’.
In May, the society told The Grocer it had opened 32 generation two stores, with a further 414 to be launched this year.