The Co-operative Group has named David Magliano as its new brand director, overseeing brand development across all of The Co-op’s businesses.

Magliano worked on London’s 2012 Olympic bid – as well as the doomed attempt to bring the 2018 football World Cup to England. He has also worked for the airlines EasyJet and Go.

He will report to group marketing director Gill Barr.

“David is a high-calibre, proven marketeer and his appointment underlines the importance we are attaching to the further development of our brand within the UK,” said Barr.

“These are exciting times for The Co-operative in terms of maintaining the momentum we’ve seen in recent years and delivering plans which are anchored around meeting customers’ needs.”

Magliano added: “I’ve been presented with a fantastic opportunity to shape and communicate The Co-op brand across a range of businesses to a multitude of audiences, each with their own needs and expectations.”