Consumers may start eating more seasonally due to the rising cost of energy needed to import fruit and veg.
Tully Wakeman, co-ordinator of East Anglian Food Link, a not-for-profit body that promotes sustainability, told a conference that the price of imported produce could rise to such an extent that consumers would seek out cheaper options.
Jonathon Sutton, category technical manager for fresh veg at Tesco, stressed the retailer’s support for British growers. He said that Tesco UK-sourced 93% of its carrots, 90% of its potatoes, 88% of its onions, 90% of its cabbage, 85% of its cauliflowers and 100% of its swede.