Boddingtons' cartoon ambassador Graham the Cow is back in action this autumn in two new ads. They feature shark attacks and a failing parachute, and run from the middle of October for nine weeks on ITV, C4 and satellite with the catchline Boddingtons. Better chilled than spilled'. This is part of a £14m marketing investment by Interbrew in the brand this year which includes sponsorship of the Manchester Comedy Award, a regional bus poster campaign and sponsorship of the Manchester Evening News' Diary section. {{DRINKS }}