The Ice Pouch: A two-stage 330ml aluminium activation pouch, with a resealable built-in spout for easy drinking. The pack design is printed with thermochromism inks, which change colour when the milk is at optimum coldness. Personal trainer Freddie Osei is a fan of the temperature gauge idea and says although the bottle is slightly “Capri Sun-ish” it could work well for milk “if marketed properly”.
The Dairymen 2012: Sports and milk
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The Dairymen 2012: Bottle designs - The Ice Pouch