Red has joined the brand’s portfolio, which includes 14 flavoured vodkas designed to be drunk straight or mixed and served long.
Sold in 70cl bottles, the 18% abv Artic range retails for £10.99 and includes Thai Fruit, Melon, Tropical Fruit and Strawberry variants. The Drinks Company said that the blends
were formulated to give a “bittersweet taste”, adding that the packaging was targeted at younger drinkers.
One spirits buyer, currently deciding whether to stock the range, said: “The drinks are interesting because they can be consumed as shots or mixed.”