The Drinks Company has added a new variant to its Artic range of vodkas.
Red has joined the brand’s portfolio, which includes 14 flavoured vodkas designed to be drunk straight or mixed and served long.
Sold in 70cl bottles, the 18% abv Artic range retails for £10.99 and includes Thai Fruit, Melon, Tropical Fruit and Strawberry variants. The Drinks Company said that the blends
were formulated to give a “bittersweet taste”, adding that the packaging was targeted at younger drinkers.
One spirits buyer, currently deciding whether to stock the range, said: “The drinks are interesting because they can be consumed as shots or mixed.”