Cracked Black Pepper & Spiced Onion Chutney reinforces the brand’s ‘posh, but not too posh’ identity with its medium mature Cheddar slices, cracked black pepper Italian breads and an onion chutney flavoured with aromatic spices.
The adult cheese snacks sector is worth £19.5m and is recording growth of 20% year-on-year, according to the Cheese Report from Dairy Crest. Kerry Foods predict the market will more than double to £50m within the next five years.
The new entrant (rsp: £1.69 for 90g) brings the range to five. Peter Elvin, marketing manager at Kerry Foods, said: “By ensuring the range is fresh we can continue to increase consumer choice, satisfy demand and boost value sales.”