The high street chain has predicted that six out of 10 wine drinkers will drink white with their turkey this year while only 40% will opt for red. For the rest of the year, the nation narrowly prefers red wine to white.
This Christmas, according to Threshers' survey of 2,000 consumers, Pinot Grigio looks likely to knock Chardonnay down a notch.
"Like Madonna, Chardonnay has been top of the charts for years," said Threshers' wine expert Jonathan Butt. "But Pinot Grigio looks set to do a Girls Aloud this Christmas, thanks to the support of younger wine drinkers."
According to the research, 22% of consumers said their preferred wine would be Pinot Grigio compared to 19% for Chardonnay. Pinot Grigio has strongholds in Cardiff, Leeds, Liverpool and Manchester. In London it has a 28% advantage. But Chardonnay leads the way in Belfast, Birmingham, Bristol, Edinburgh, Glasgow, Newcastle, Norwich, Nottingham, Plymouth, Sheffield and Southampton. In Brighton the battle is neck and neck.