PG Tips, Persil and Anchor are among the brands on the 28-category shortlist for the Grocer’s inaugural New Product Awards.

Smaller brands, such as Burts and Love Potion, are also in the frame.

The winners will be announced at a lunch on 18 September at the Wyndham Grand, London. A seminar on NPD in fmcg will run in the morning. To book tickets call 01293 610439. The full shortlist is at www.thegrocer.co.uk/newproductawards