Just a few weeks ago, the UK was basking in unseasonal temperatures and hanging up the bunting ready for the Royal Wedding.
Yesterday, however, the party came to an end. As the British weather resumed normal service, the Office for National Statistics revealed household spending contracted by 0.6% in the first three months of 2011.
The Co-operative Group also chose yesterday to relaunch its own-label premium range Truly Irresistible to cash in on shoppers choosing to dine at home. Sainsbury’s got in on the act too, launching the second menu planner in its Feed Your Family for £50 campaign to help cash-strapped families save money and avoid food waste.
Experts predicted the Royal Wedding would bring brief cheer to the nation, and it turns out they were right. Retailers large and small will now be praying for the good weather to return in order to raise the spirits and open the wallets of UK shoppers.
Up in Bradford they’re clearing doing a sun dance. Morrisons this week pledged to never run out of BBQ products over the summer. Fingers crossed that the British weather puts their pledge to the test.