"The market needs something fun to put a smile on consumers' faces," said Dutch Meat Board (UK) md Robert Smith. And with that in mind DMB launched a six-week promotion last month with onpack stickers on Dutch Royal Crest bacon with a £1m pot of gold at the end of the rainbow. In February 20 participants were told they had won a weekend in Amsterdam where they will have the chance to scoop the jackpot concealed in one of 20 piggybanks. Nineteen will contain a cheque for £1,000 and one an invitation to try for the jackpot hidden in one of 2,000 piggybanks. The contestant has 30 seconds to smash open as many as possible in a bid to find the £1m. {{FOCUS SPECIALS }}

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