Inspiring the convenience community
Asda victory ends Tesco s glorious six years at top. Tesco has come to regard this award as its own in the past few years but it is Asda that topped the people's poll in 2011.
Waitrose and Asda shared the top gongs last night as The Grocer crowned its 2011 Gold Award winners. Asda was named Britain s Favourite Supermarket, the award voted for by a panel of 5,500 consumers.
Tesco has ramped up its branded activity this week with the launch of a range of Italian products. The Parioli line-up, rolling out to stores now, includes pasta, cooking sauces, olive oil and tinned tomatoes, but industry insiders have…
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