“Is Oddbins still going?” That question has dogged the wine merchant since it was plunged into administration in 2011.
But 2014 was the year in which - as one judge put it - Oddbins “rediscovered its DNA”
Going against the general price and promotional dynamics of the market, it launched or enhanced an impressive number of “best in class” customer initiatives - including a national search to find the best amateur wine taster - “engaging customers with excellent wine and beer tasting activity” said judges.
New ranges also won over customers and critics alike.
As a result, sales are up 11% year on year, and net profits rose 124%. It also increased its store estate, snapping up a further 20 stores from former parent Nicolas. As one judge put it: “Oddbins has shown great customer engagement and established a specialist position with significant potential for growth.”