oddbins drinks retailer year grocer gold

“Is Oddbins still going?” That question has dogged the wine merchant since it was plunged into administration in 2011.

But 2014 was the year in which - as one judge put it - Oddbins “rediscovered its DNA”

Going against the general price and promotional dynamics of the market, it launched or enhanced an impressive number of “best in class” customer initiatives - including a national search to find the best amateur wine taster - “engaging customers with excellent wine and beer tasting activity” said judges.

New ranges also won over customers and critics alike.

As a result, sales are up 11% year on year, and net profits rose 124%. It also increased its store estate, snapping up a further 20 stores from former parent Nicolas. As one judge put it: “Oddbins has shown great customer engagement and established a specialist position with significant potential for growth.”