Land of milk and money IDC Ltd (Independent Dairy Consortium Ltd) Unit 14, Bridgegate Business Centre Gatehouse Way, Aylesbury Bucks HP19 8XW Tel: 01296 488997 Fax: 01296 488268 E-mail: Website: Key Personnel Managing director Russell Spencer Director John Jefferson Director IT Paul De Fraine National sales manager Nick Palmer Administration manager Mark Cox Key Products Fresh milk & cream, UHT & flavoured milk, yoghurt, fruit juices, mineral waters, cheese, eggs, bread, butter Retail grocery may be thinking global, but one specialist brokerage is successfully building business in its own back yard ­ not to say on the doorstep. As a supplier and trading partner for the independent dairy industry, IDC deals at the sharp end of FMCG, and its experience leads sales director Nick Palmer to see the brokerage trade positioning itself much more firmly with the specialist, regional and local supplier. "With IDC's network of independent dairy suppliers there is very often a strong preference for regional and local produce," says Palmer. "Locally produced milk, cream, speciality cheeses, organic produce etc, create good opportunities for independent suppliers to compete with global brands within their catchment area, particularly in the convenience sector with community and village type stores." IDC has responded to such opportunities by building an infrastructure which allows national accounts to take advantage of regional and local brands, using one central contact and invoicing point and overcoming the limitations of previous electronic data interfaces. "IDC already has an established track record in supplying all trade sectors, especially in dairy where traditional daily deliveries are required. With business to business interfacing via the internet ­ a development in which we are probably unique ­ IDC is now ideally placed to capitalise in this area and provide an "umbrella" for small and regional suppliers to trade with national accounts." He sees internet invoicing and processing as an integral part of client support, helping IDC to market, sell and administrate on behalf of 150-plus independent dairies throughout the UK. {{Z SUPPLEMENTS: BROKERAGE }}