19 New Street Horsforth Leeds LS18 4BH Tel: 0113 2054500 Fax: 0113 2054501 Email: info@bottlegreen.com Web: www.bottlegreen.com Key contacts: Marketing manager Gemma Anderson Key brands French Connection La Nature Organic Masterpeace Riverview TerraMater Representing over 50 wine producers in 13 different countries Bottle Green is perfectly placed to take advantage of the plethora of opportunities in today's fast moving wine market. La Nature One of the burgeoning wine industries is organic wine and Bottle Green has cornered this market by offering retailers a product that will reflect current demand. Marketing manager Gemma Anderson says: "The organic wine market is growing at a phenomenal rate. In the past organic wines have often not been of a consistently high quality, priced correctly or available in substantial enough quantities. As a result many buyers have struggled to find the wines for their ranges. "As the leading importer of organic wines to the UK, Bottle Green is a long-time specialist in dealing with small family run, organic, independent producers. To meet the growth in demand one of our international wine makers, David Cowderoy, worked closely with producers large and small around the world to develop wine styles of a consistently high enough quality, regardless of country of origin or grape variety. Bottle Green has devised a logo called La Nature that they display on the labels of their organic wine range. Anderson says: "The logo offers instant recognition and a point of consistency for the brand. The range currently comprises over 20 wines, sourced from Argentina, Australia, France, Italy and Spain and is designed to appeal to a wide variety of tastes, pockets and usage occasions. Above the line press and magazine activity is planned for the last quarter of 2001, with more to come in 2002!" Hungary revives Eastern Europe Although popular in the nineties, Eastern European wine has taken a dip in sales. This is due to increasing pressure from New World wines and the knock-on effect of less shelf space instore. To boost the category Bottle Green believe the sector needs a beacon brand to draw consumers to the fixture area and encourage trial. Bottle Green is in a pole position to perform this role. Anderson says: "We have built up a position over the last decade as the number one Hungarian wine importer and as such are determined to continue to drive sales within this area of the market. "Hand in hand with Hilltop, the most modern and commercially astute winery in Hungary, Bottle Green have developed the stunning Riverview range of wines, which are a clever combination of both international and indigenous grape varieties with the much acclaimed white Chardonnay Pinot Grigio and the red Kekfrankos Merlot. The bright, modern and eye-catching packaging and key price point of £3.99 make Riverview an ideal choice for younger consumers as a great value alternative to New World wines. It is also ideal for existing Eastern European wine drinkers as the superb quality and excellent value for money will ensure they come back time and time again." Connecting France to the future France holds the leading position within Bottle Green's portfolio reflecting current market shares. Although this is an increasingly vulnerable area of the market, Bottle Green says it has identified an opportunity to not only defend, but grow sales of French wines. Anderson says: "Based on a strategy that concentrated on wine styles, packaging and price points, French Connection was created. Its success has been such that Bottle Green is enjoying an increase in French wine sales and plans to support the brand with more above the line spend and instore support." The range comprises a pair of dual varietal wines, Grenache Sauvignon Blanc and Grenache Syrah, priced at £3.99, and a Reserve level of key noble grape varieties such as Chardonnay, Viognier, Cabernet Sauvignon and Merlot at £4.99. The range is designed to attract French and New World wine drinkers. Anderson says: "The wines have been selected from three producers in Southern France, each selected for their particular strengths. The wines are modern in style and the packaging aims to emulate the success of the New World packaging whilst maintaining a traditional feel suitable for the French wine consumer. Chile out! Bottle Green's Chilean sales have surged since teaming up with TerraMater in March 2000. In terms of its New World compatriot, Australia, Chile is still on the starting block with four or five wineries vying for the lead position. "The award-winning TerraMater range intends to become the leading Chilean brand at the £4.99 and £5.99 price points by over delivering on quality ­ demonstrated by the number of medals awarded at this years' International Wine Challenge," says Anderson. "Bottle Green's international wine maker Nick Butler has been key to the wine's success. With the combination of superb packaging, good price points, significant above the line spend and substantial in store support TerraMater and Bottle Green aim to lead Chilean wines in the market." {{Z SUPPLEMENTS }}