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Frozen is better than fresh that's the key message in Birds Eye's new marketing push to champion Field Fresh, the recently launched sub-brand its owner claims will resurrect the stagnant frozen vegetables category.
Northern Foods has recruited a new in-house marketing team to boost the profile of its key Fox's biscuit brand. The new 10-strong team will work from a London office to build on the success of last year's £7m rebrand and marketing push and oversee...
Marlboro manufacturer Philip Morris has lost a key court ruling in the US over the marketing of light cigarettes, paving the way for a raft of legal action against the tobacco giant and its rivals.
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