Whitchurch Lane Whitchurch Bristol BS14 0JZ Tel: 01275 836100 Key contacts Managing director John Mills Off Sales director Nick Day Marketing director Steve Holt Senior brand manager ­ American wines Sarah Murphy Key brands Paul Masson Vendange Nathanson Creek Talus Estate Cellars Estancia A combination of the work of Grants of St James's Wines (GSJW) in the UK and the activities of US parent, Constellation Brands, means that GSJW has a unique and formidable range of Californian wines. Senior brand manager Sarah Murphy says: "We have developed an exceptionally strong portfolio and can be very confident that we are offering our UK consumers some excellent wines, attractively packaged across a range of price points. We have everything from good quality wines like Paul Masson for everyday drinking occasions to fantastic premium wines that are unique like Estancia." One of the world's largest The team at GSJW works closely with colleagues in the US, even to the point of offering consumers in the UK wines specially produced for their more discerning palate. Murphy again: "Constellation is the second largest wine company in the world and that means through them we have not only some fantastic wines but also superb facilities and some very talented people." Constellation has made several significant acquisitions this year. One in particular, the acquisition of Turner Road Vintners prompted a review of the Californian portfolio offered by GSJW. In June, GSJW unveiled a revised Californian range. Much is expected of three brands that already had a presence in the UK. Vendange will currently remain exclusive to First Quench, offering three styles at a price point of £4.29. In the US, Vendange has a major share of the Fighting Varietal' category of wines. Second only to Gallo, Vendange is showing impressive growth and is catching the market leader, which is in decline. Nathanson Creek offers seven wine styles that will range in price between £3.99 and £4.99. Described as wines with character and a package to match', three of the Nathanson Creek varietals won awards at the International Wine Challenge 2001. Classified in the US as a premium' wine, Talus will be offered by GSJW in five styles, four of which won awards at the International Wine Challenge 2001, including a Silver Medal for the Talus Zinfandel. The range includes an excellent Pinot Noir which is rare at this price point. The brand is growing at 15% in its domestic market and it is already gaining more momentum in the UK. The Talus wines are priced at £5.79 to £5.99 depending on the style. The fastest growing brand The balance of the GSJW portfolio includes the iconic Paul Masson carafes at £3.99 available in three styles including a new White Zinfandel. As the number 14 leading wine brand in the market place, Paul Masson is one of the fastest growing brands, with growth of 33% in the year to April 2001. Three of the styles for the Stowells of Chelsea range are Californian, again priced at £3.99. The Estate Cellars range is being targeted to make inroads into the on-trade and wholesale sector. The portfolio is completed by proprietor grown Estancia, a range of four styles in the premium/super premium category and priced at between £8.99 and £9.99. All four of the Estancia styles won awards at the International Wine Challenge 2001. Murphy says: "We are seeing a fantastic level of interest in some really excellent wines. Our portfolio approach means that we can offer value and quality at every price point." The American way US wines are ranked seventh by volume as a country of origin, yet in value terms they are ranked fourth. With the average price of a bottle of wine at under £4 and the average price of a bottle of American wine approaching £4.40 it is not hard to explain the difference. In marketing a portfolio of Californian wines, Grants of St James's Wines is ideally placed to meet every expectation. Murphy again: "There is a small, but growing population of consumers who take great interest in the wines they buy, they understand regional variations within countries of origin. With our understanding of wine and our direct access to the winemakers in California we can communicate with the most sophisticated consumers." {{Z SUPPLEMENTS }}