Tesco Finest Belgium Chocolate Caramel Shortbread

CSM (UK)

Although 41% said they would only buy it on offer, due to its £2.49 price, this 150g shortbread scored very well for taste, appearance and texture – described as “moreish” and “indulgent”. Consumers also liked the Finest branding, and the window that enabled them to view the shortbread, which was seen as ideal for a weekend treat by 69%, and for entertaining by 45%.

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Tesco Finest triumphs at Own Label Food & Drink Awards