Asda Chosen by You Lightly Dusted Seeded Cod Fillets

Young’s Seafood

Asda’s dusted fillets impressed our judges on looks alone, with its “good, clean presentation”. But taste was where this £2.50 pack really scored: 49% of consumers said they were likely buy the 250g pack before trying, soaring to 85% after tasting.

Silver winner:

Lidl Reef Crest Easy Steam Sweet Chilli River Cobbler Fillets

Back to the Own-Label Awards page